Brownwood Expands its Digital Presence on Playeasy

The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.

Overview

Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.

“We are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”

Robert Anders, City of Brownwood Sports Coordinator

Brownwood By the Numbers

• 22 Soccer Fields
• 18 Hole Disc Golf Course
• 8 Tennis Courts
• 6 Baseball Fields
• 6 Softball Fields
• 2 Golf Courses

Approach

Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.

Playeasy activates Brownwood around 3 key pillars

1. Utilizing everything included within their Gold Subscription

By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.

2. Marketing their events to organically grow across Playeasy & Google

Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.

3. Growing brand awareness & telling their story by posting content

With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.

Brownwood’s Engagement on Playeasy by the Numbers

Data from 90 days between 10/12/2022-1/10/2023

• 1,272 Total Profile Views
• 985 Upcoming Event Views
• 93 Facility Views
• TexasBank Brownwood Holiday Classic: 592 Event Page Views
• Howard Payne Baseball Bonanza: 366 Event Page Views, 56 Registration Clicks

View the full case study here | View Visit Brownwood on Playeasy

Check out Brownwood’s Upcoming Events

• West Texas Finale
  Get ready for an electrifying showdown at the West Texas Finale, the ultimate all-ages multi-sport tournament happening on November 10, 2024, at the Bert Massey Sports Complex in Brownwood, TX! Join us for an action-packed day where athletes of every age group showcase their skills across a spectrum of thrilling sports. Whether you're a softball enthusiast or a baseball fanatic, there’s something for everyone to enjoy. Feel the adrenaline rush as competitors battle for glory and spectators cheer on […]
• TexasBank Brownwood Holiday Classic
  Get ready for a slam-dunk holiday season at the TexasBank Brownwood Holiday Classic! From December 26th to 28th, 2024, Brownwood, TX will be the epicenter of high school basketball as teams from across the state gather to showcase their skills and compete for glory. Hosted at the prestigious Brownwood Coliseum, this three-day event promises non-stop action, with heart-pounding games and unforgettable moments on the court. Whether you're a die-hard basketball fan or looking for family-friendly holiday excitement, the TexasBank […]

Check out Things to Do in Brownwood

• 10 Mile Tasting Room & Craft Kitchen
  Introducing the 10 Mile Tasting Room & Craft Kitchen, where exquisite craft cocktails and delicious farm-to-table meals come together for an unforgettable dining experience. Located at 401 Center Ave, Brownwood, TX 76801, our cozy and relaxing atmosphere is perfect for enjoying an evening out with friends or a romantic date night. Our menu features locally […]
• Abilene Regional Airport
  Looking for a convenient and stress-free way to travel? Look no further than Abilene Regional Airport! Located at 2933 Airport Blvd in Abilene, Texas, our modern airport offers everything you need to get where you're going. With non-stop flights to major cities across the country, you'll be on your way before you know it. Our […]
• Austin-Bergstrom International Airport
  Welcome to Austin-Bergstrom International Airport, your gateway to Austin, Texas! Our airport is conveniently located just minutes away from downtown Austin and offers numerous flight options to connect you to destinations all around the world. We pride ourselves on providing top-notch customer service and a clean and comfortable airport experience for all travelers. With a […]
• Baked Artisan Goods
  Discover the authentic taste of freshly baked artisan goods at our location in Brownwood, Texas. At Baked Artisan Goods, we use only the finest quality ingredients, sourced locally whenever possible, to offer you a delicious range of bread, pastries, desserts, and cakes. Whether you're craving our signature croissants, decadent cinnamon rolls, or savory pretzels, we're […]
• Bealls
  Shop till you drop in style at Bealls! Conveniently located at 509 W Commerce St Suite A, Brownwood, TX 76801, USA, our store offers a wide variety of fashionable apparel and accessories for men, women, and children. With the latest trends and affordable prices, our collection is perfect for style-conscious shoppers who want the best […]