Hit the Green in Sports City USA

It’s more than just an unrivaled sports ecosystem that makes Frisco, Texas a world-class events destination. Frisco knows what it takes to put on a winning event. We lend an assist and let meeting planners score big with exclusive incentives. Known as Sports City USA, Frisco features state-of-the-art facilities, a convenient location just north of Dallas, award-winning hotels, and endless after-game entertainment and dining. 

Frisco has more than a dozen sports organizations and a presence in the NFL, NBA, NHL, MLS, MLB, and PGA. Along with this core roster, there are always new events happening here. Earlier in 2025, for the first time, Frisco hosted the ATP 500 Dallas Open at Ford Center at The Star, the same facility that hosts the world headquarters of the Dallas Cowboys. Next up, the IIHF Under-18 Men’s World Championship is coming to Frisco from April 23-May 3, 2025, with players from ten countries coming to North Texas for a best-on-best tournament. And, June 19-22, the top women golfers tee off for the KPMG Women’s PGA Championship at Fields Ranch in Frisco.

Frisco was also part of the Metroplex’s successful bid to bring the FIFA World Cup 2026 to Dallas. As the home of the National Soccer Hall of Fame, Frisco will continue to be a can’t-miss destination for every soccer fan, from casual to die-hard. 

Frisco’s award-winning game plan is our business appeal, world-class venues, a continued commitment to corporate events, collaborative partnerships, and inspiring offsites. Hit the green with exclusive incentives for sports and meetings planners. Book a meeting with us by September 30, 2025 to receive $10 per consumed room night. For all the details and conditions on how to hit the green with Visit Frisco, visit our website.