Playeasy Event Organization Spotlight: MARS
Get to Know MARS:
How many tourism producing events will you host in 2025? (generate 20+ hotel rooms per night)
In 2024 we produced 7 tourism-producing events. Prior to this year we averaged 5. Our goal is to increase to 8-10 for next year and beyond.
What is your biggest event? How many hotel room nights are generated on peak night(s)?
•Our ESPN Televised events are our biggest events
•Maryland & Charlotte NC
•We average 35-40 rooms per night
Have you grown geographically in 2024 or project geographic growth in future years?
Yes, we’ve expanded to new markets each year with significant growth YOY. We anticipate huge growth in the following years.
What makes a Destination stand out when selecting a host?
- Accessibility to the destination. Major airport within 25-35 minutes.
- Great options for leisure activities such as nightlife, food options, excursions, historic landmarks, great weather.
What are your “nice to haves” vs. your “non-negotiables”?
- Nice to haves: 3-4 Turf Soccer Fields
- Nice to haves: The facility must have the following amenities: Clean Restrooms, Ability to prep field, reliable staff, WiFi, onsite concessions, Indoor multipurpose space, Field lights, Electrical power.
- Non Negotiable: Anything missing from above.
Looking ahead to 2025 and beyond, are you looking for new locations to host events? What geographic areas are you most interested in, or are you open to opportunities across the United States? Are you interested in going international (if so, where?).
We are open to most destinations in the U.S. We are not interested in International at the moment. Southeast and Midwest regions are our highest priority, followed by Northeast and West Coast.
When can Destinations expect to see a new RFPs/Opportunities from your Organization? If you have an RFP currently listed, are you still looking for interest? When are the best times for Destinations to reach out to you if they are interested?
We just posted our next RFP for 2025+. Check it out here!
Does anyone from your team attend Sports Tourism Conferences? (If yes, which ones)
Yes, Sports ETA & TEAMS conference.
Have you had any successful partnerships with Destinations in the past, and if so, could you list those?
Yes, Maryland Sports Commission, Experience PG County, Richmond Region Tourism, Visit Mesa, Auburn-Opelika, Sports Salt Lake, CRVA (Visit Charlotte), Savannah Sports Council, Rock Hill, Cobb County.
Is there anything else you would like Destinations to know about your organization?
We are proud to be the nation’s leading adult kickball organization, recognized as the first and only to partner with ESPN to showcase our events. Since 2019, no other organization has matched our impact in terms of participant numbers, teams, or economic influence.
Check out MARS’ profile on Playeasy here, and their active RFP here!
