Playeasy Intelligence Part 1 is LIVE: Introducing The AI Tour Guide for Destinations!
TL;DR (Too Long; Didn’t Read):
AI-Driven Visitor Engagement: Playeasy Intelligence transforms how Destinations connect with visitors, replacing outdated browsing with dynamic, conversational tools that feel like talking to a local expert.
The AI Tour Guide Advantage: This tool delivers personalized, data-driven recommendations, showcasing your Destination’s attractions, events, and businesses while keeping the visitor experience intuitive and mobile-friendly.
Easy Integration & Insights: Minimal setup ensures seamless integration with your website, providing actionable insights from visitor interactions to enhance marketing strategies and prove impact.
A Solution for All Visitors: Whether for leisure travelers or event attendees, the AI Tour Guide adapts to specific needs, including event rules, hotel room blocks, and tailored recommendations for attendees.
Start Today & Explore the Future: Activate the AI Tour Guide easily if you’re a Playeasy member, or explore our January 22nd webinar to learn how AI can elevate your Destination’s marketing efforts.
The Opportunity: Reimagining Visitor Engagement with AI-Powered Conversations
Artificial Intelligence (AI) is revolutionizing the way people interact with technology, shifting the focus from static interfaces to dynamic conversational experiences. Instead of endless scrolling and clicking through directories, visitors can now interact with websites and systems through intuitive, engaging conversations.
Interestingly, the rise of AI provides an opportunity for Destinations to return to their roots. In the past, DMOs connected with visitors personally at visitor centers, offering tailored recommendations and local expertise. While modern travelers rely heavily on convenient digital tools, they still crave those meaningful, expert-driven interactions to uncover hidden gems and authentic experiences unique to a Destination.
With AI, DMOs can bridge the gap between convenience and personalization. By embedding AI-driven conversational tools into their platforms, Destinations can provide visitors with instant, mobile-friendly access to a virtual local expert. These AI-powered experiences combine the accessibility of modern technology with the depth of knowledge that only a DMO can offer, creating a seamless and enriching journey for every traveler, while simultaneously unlocking new data around visitor conversations and behavior for the DMO.
The Challenge: Making AI Work for Destination Marketing
In the rapidly advancing world of technology and Destination marketing, staying ahead of trends is critical. While developing a vision and strategy around AI is challenging, implementing that strategy often feels nearly impossible. Many existing DMO AI tools offer solutions that are shallow and generic, leaving users frustrated rather than satisfied.
Today’s visitors demand more than surface-level answers. They need detailed insights about a city, including operating hours, tailored recommendations, hotel rates and availability, and the best spots for specific scenarios. To meet these expectations, a DMO’s AI-powered solution must be highly intelligent and deeply attuned to visitor needs—anything less simply won’t gain traction.
Enter Playeasy Intelligence, a suite of cutting-edge tools designed to revolutionize Destination Marketing. By leveraging real-time data and advanced AI technology, Playeasy Intelligence delivers personalized, seamless experiences grounded in your Destination’s unique data. Discover how Playeasy’s AI can redefine your marketing strategy and enhance visitor engagement like never before.
Our Solution: Revolutionizing Destination Marketing with AI
The AI Tour Guide
The AI Tour Guide transforms Destination Marketing by delivering personalized, data-driven recommendations that elevate the visitor experience while empowering Destinations to retain full narrative control. Powered by Playeasy’s cutting-edge AI, the AI Tour Guide helps Destinations showcase their local attractions, hotels, deals, and events in an interactive, frictionless exchange. Designed to cater to event attendees and general tourists alike, it provides a seamless way for Destinations to share key information effectively.
- Key Features of the Destination Tour Guide:
- Available on Playeasy and Your Website:
The AI Tour Guide is accessible through the Playeasy Platform and can seamlessly integrate into your website via Playeasy Elements, ensuring the visitor experience remains on your site. - Effortless Setup:
With minimal configuration required, Playeasy optimizes AI capabilities using up-to-date Destination data, including events, facilities, businesses, and hotels, through real-time integrations. - Seamless Visitor Interaction:
Providing a superior user experience on both web and mobile, the AI Tour Guide begins with text-based interactions and has voice functionality planned for future updates. - Conversational Insights:
DMOs gain access to every visitor interaction and detailed conversation summaries. Playeasy delivers actionable insights to refine engagement strategies and maximize impact. - Full Marketing Funnel Analysis:
Every recommendation made by the AI Tour Guide links directly to its corresponding webpage, allowing DMOs to track which businesses were recommended, clicked on, or booked. This visibility helps measure the full impact of the AI tool on the community. - Partner-Specific Tour Guides:
Beyond your own website, each partner within your Destination can have a branded version of the AI Tour Guide. This “Digital Concierge” customizes recommendations while maintaining your control and insights, making it ideal for hotels, venues, and attractions. - Leisure and Event-Based Experiences:
The AI Tour Guide caters to both leisure travelers and event-based visitors. It seamlessly integrates event-specific rules, such as communicating hotel room blocks, ensuring accurate and tailored recommendations for attendees.
- Available on Playeasy and Your Website:
Check out The AI Tour Guide live on Visit York County, SC’s website!
Why You Should Care
Getting involved in the fast-evolving world of AI is key for driving organizations into the future, as consumers increasingly seek conversational, quick, and authentic AI experiences for gathering information. Playeasy Intelligence is your easy on-ramp to introduce AI into your organization without the heavy lift or high cost.
Playeasy Intelligence’s innovations empower Destinations to enhance outreach, streamline operations, and deliver exceptional visitor experiences that set them apart in an increasingly competitive market. The AI Tour Guide is set to revolutionize tourism, providing the data you’ve been needing to actually prove the impact you are making as a Destination in your community.
Next Steps: Start Testing Today!
If you are a Playeasy member who currently uses Playeasy’s Website Elements, you can activate the AI Tour Guide on your Playeasy profile and website at any time. Simply contact our team to get started!
Interested in utilizing the AI Tour Guide on your Playeasy profile? Contact us to get this feature turned on!
Are you an Event Organizer looking to create RFPs with the RFP Assistant? This is live now! Simply log into playeasy.com, head to the home page, and click ‘RFP Assistant’ under ‘Quick Links’ on the right. Go ahead and start chatting, and let us know if you have any questions along the way.
Plus, Register for Our AI Webinar!
Join the Playeasy team on our webinar on January 22nd at 2pm EST as we unveil Playeasy Intelligence and dive into how to implement AI into your Destination marketing strategy!
Register here! Can’t make it? Sign up anyway and we’ll send you the recording ▶️
