Reimagining Recreation: The Story Behind Mars and the Rise of Competitive Kickball w/ Arion Herbert

🎙In this conversation, Kerri & Arion Herbert discuss the inception & growth of MARS, a rapidly growing adult kickball organization. Arion shares his journey from starting a local recreational league to navigating the sports tourism landscape & building partnerships with various destinations. They delve into the competitive nature of adult kickball, the importance of community engagement, & the role of technology in enhancing the player experience. Arion emphasizes inclusivity & diversity within the sport, sharing initiatives aimed at creating a welcoming environment for all. The conversation wraps up with insights on lessons learned & future plans for MARS.

Key topics covered include:
• Arion’s journey in founding MARS highlights his vision for scaling adult kickball to foster stronger community connections.
• The tight-knit kickball community thrives on support & intense gameplay, with MARS focused on delivering exceptional event experiences.
• Building organic relationships with destinations is crucial for success, paving the way for MARS to expand to nine events in the coming year.
• Social media & technology has been key in growing the MARS brand & community, earning ESPN coverage, national sponsors, & viral success.
• Inclusivity is a core value for MARS, with divisions & initiatives for players with disabilities.

View MARS on Playeasy: https://www.playeasy.com/organization
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Follow MARS: ⁠@playmarsports⁠
Follow TurfWars: ⁠@turfwarskickball