The sports tourism industry continues to rise to new levels with each passing year, as it has not only recovered from COVID, but surpassed the pre-COVID years in many aspects. However, the upswing in sports business being brought into destinations has not correlated directly to local CVBs and sports commissions expanding their dedicated sports staff. While some of the larger cities across the United States may have sports divisions that reach double-digit full-time employees, that is the exception, not the rule.
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