Amarillo, Texas is a unique and history-rich city located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions. 

You'll notice that Amarilloans are incredibly friendly. We call that the Panhandle Spirit. The spirit that fought through the Dust Bowl and the Great Depression. The spirit that loves their neighbor in all times, not just the hard times. While we hold tight to our western heritage, we embrace and relish our contemporary art scene, thriving center city, and cultural diversity. Our heritage and forward-thinking mentality are tied together by our close communal bond. All in all, Amarillo is truly where the Old West meets the New West.

Visit Amarillo

Convention & Visitors Bureau

Upcoming Events