Traverse City Tourism
Convention & Visitors Bureau
About Traverse City Tourism
An unspoiled jewel on Lake Michigan’s NW shore, Traverse City is the perfect four-season destination for sports enthusiasts.
From youth sports to internationally acclaimed amateur events -- including the Bayshore Marathon, the Iceman Cometh Challenge the largest one-day mountain bike race in the U.S., the North American Vasa ski race, Ironman 70.3 and the Traverse City Horse Shows -- Traverse City can accommodate a variety of athletic events.
The full-service Cherry Capital Airport provides commercial service to 300 domestic and international destinations and is just minutes from nearly 5,000 guest rooms and over 200 miles of sugar-sand beaches that surround crystal clear lakes and bays.
Come play and stay in Traverse City!
Things to do in Traverse City Tourism
In Traverse City it’s not about any one thing. Or two things. It’s about everything, all of it, coming together in the simplest, most natural way. The awe-inspiring moments captured by getting out there and engaging in familiar and new experiences.
It’s easy to roll from one thing to the next as smoothly and fluidly as the waves of Grand Traverse Bay wash a shore. Tour the wineries, scale a dune at the Sleeping Bear Dunes National Lakeshore, push off the Lake Michigan shoreline and immerse yourself in our charming lakeside town.
And when the sun sets, find a cozy spot along the water to watch the show. It’s when the real magic happens and where the unforgettable conversations lead to lasting memories.
Travel details
Traverse City's regional airport, Cherry Capital Airport (TVC) is located less than five miles from ouir award-winning downtown area. Listed as one of the top 25 growing airports in the country, Cherry Capital Airport offers air service from Allegiant, American, Dela and United Airlines.
Services offered
Lodging Services
PR/Media Assistance
Signage
Site Visits
Volunteer
Welcome Bags
Festivals, races, and concerts…oh my! It’s always event season in Traverse City. How do you know which activities are just right for your vacation?
Let us help.
Whether you are looking for annual events, events by the season, foodie happenings or athletic races, we offer a wide range of things to do during your visit.
Use our calendar below to find specific events or simply scroll through to get the big picture of what’s going on each month.
