Explore tourism’s boundless potential at the Wisconsin Governor’s Conference on Tourism (WIGCOT) 2025.  

While the Great Lakes and Mississippi River help define Wisconsin’s outline — and offer world-class outdoor playgrounds for visitors — the possibilities within these borders are unbounded. Travelers are unconstrained from the mundane, discovering destinations filled with a variety of unexpected scenery, adventures, tastes, attractions, accommodations, cultural experiences and celebrations. 

A similar philosophy of endless potential surges through the Wisconsin tourism industry. Obstacles don’t temper our ambition. Constraints don’t stifle creativity and collaboration. Limitations are an invitation for innovation. Wisconsin tourism professionals employ this philosophy to generate economic impact and champion communities, using data, strategy, artistry and authenticity to push the limits of what’s possible.  

You’re invited to WIGCOT 2025 to blaze a trail with us — a trail intersected with paths of possibilities for everyone — because the future for Wisconsin tourism is Boundless.

WIGCOT 2025 (Wisconsin Governor's Council on Tourism Conference)

All Ages Conference